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市场营销与广告 – 英语词汇

53 词 · 英语词汇 · 创建者 Openquiz Team

53 个英语单词及释义：brand, campaign, consumer behavior, target market, advertisement… 在 OpenQuiz 上用闪卡、测验和 AI 口语练习来学习。

所属学习路径: 商务英语

单词表

  1. brand /brænd/ (noun) — 品牌
    例句: Apple is a well-known global brand.
    近义词: label, trademark, name
  2. campaign /kæm'peɪn/ (noun) — 活动
    例句: The marketing team launched a new campaign last week.
    近义词: drive, operation, initiative
  3. consumer behavior /kən'sju:mər bɪ'heɪvjər/ (noun) — 消费者行为
    例句: Understanding consumer behavior helps companies sell more effectively.
  4. target market /'tɑ:ɡɪt 'mɑ:kɪt/ (noun) — 目标市场
    例句: Our target market is young professionals aged 25 to 35.
    近义词: target audience, niche market
  5. advertisement /,ædvər'taɪzmənt/ (noun) — 广告
    例句: The new advertisement attracted millions of viewers.
    近义词: ad, commercial, promotion
  6. promotion /prə'məʊʃən/ (noun) — 促销；推广
    例句: We are running a promotion for our new service.
    近义词: marketing, advertising, publicity
  7. audience /'ɔ:diəns/ (noun) — 受众
    例句: The campaign targets an international audience.
    近义词: viewers, spectators, listeners
  8. branding /'brændɪŋ/ (noun) — 品牌塑造
    例句: Branding helps a company stand out in the market.
    近义词: marketing identity, trademarking
  9. digital marketing /'dɪdʒɪtl 'mɑ:kɪtɪŋ/ (noun) — 数字营销
    例句: Digital marketing is essential for modern businesses.
    近义词: online marketing, internet marketing
  10. social media /'səʊʃəl 'mi:diə/ (noun) — 社交媒体
    例句: Social media is a key tool in marketing.
    近义词: online network, social platform
  11. influencer /'ɪnfluənsər/ (noun) — 网红; 意见领袖
    例句: Influencers can help promote a brand effectively.
    近义词: trendsetter, promoter, tastemaker
  12. content marketing /'kɒntent 'mɑ:kɪtɪŋ/ (noun) — 内容营销
    例句: Content marketing focuses on creating valuable content.
    近义词: content promotion, inbound marketing
  13. market research /'mɑ:kɪt rɪ'sɜ:tʃ/ (noun) — 市场研究
    例句: Market research helps identify customer needs.
    近义词: market analysis, consumer study
  14. customer loyalty /'kʌstəmər 'lɔɪəlti/ (noun) — 客户忠诚度
    例句: Discount programs can increase customer loyalty.
    近义词: brand loyalty, client retention
  15. public relations /'pʌblɪk rɪ'leɪʃənz/ (noun) — 公共关系
    例句: Public relations helps maintain a positive brand image.
    近义词: PR, communications, media relations
  16. press release /pres rɪ'li:s/ (noun) — 新闻稿
    例句: The company issued a press release about the new product.
    近义词: news release, media statement
  17. brand awareness /brænd ə'weənəs/ (noun) — 品牌知名度
    例句: We aim to increase brand awareness among teenagers.
    近义词: brand recognition, brand visibility
  18. SEO /,es.i:'oʊ/ (noun) — 搜索引擎优化
    例句: SEO improves a website's visibility on Google.
    近义词: search engine optimization
  19. conversion rate /kən'vɜ:ʃən reɪt/ (noun) — 转化率
    例句: We monitor the conversion rate to assess campaign success.
    近义词: success rate, performance ratio
  20. call to action /kɔ:l tu: 'ækʃən/ (noun) — 行动号召
    例句: Every ad should include a clear call to action.
    近义词: CTA, prompt, invitation
  21. slogan /'sləʊɡən/ (noun) — 口号; 标语
    例句: Their slogan is easy to remember and catchy.
    近义词: motto, tagline, catchphrase
  22. market share /'mɑ:kɪt ʃeər/ (noun) — 市场份额
    例句: The company increased its market share by 10%.
    近义词: portion of market, industry share
  23. customer satisfaction /'kʌstəmər ,sætɪs'fækʃən/ (noun) — 客户满意度
    例句: Customer satisfaction is key to long-term success.
    近义词: client happiness, consumer approval
  24. B2B /,bi: tu: 'bi:/ (noun) — 企业对企业(B2B)
    例句: Our company specializes in B2B marketing.
    近义词: business to business
  25. B2C /,bi: tu: 'si:/ (noun) — 企业对消费者(B2C)
    例句: B2C marketing focuses on emotional connections.
    近义词: business to customer
  26. market segmentation /'mɑ:kɪt ,seɡmen'teɪʃən/ (noun) — 市场细分
    例句: Market segmentation helps identify specific customer needs.
    近义词: market division, audience split
  27. demographics /,demə'ɡræfɪks/ (noun) — 人口统计学
    例句: Demographics help marketers define their audience.
    近义词: population data, social statistics
  28. sponsorship /'spɒnsəʃɪp/ (noun) — 赞助
    例句: The event attracted major sponsorship from corporations.
    近义词: funding, patronage
  29. positioning /pə'zɪʃənɪŋ/ (noun) — 市场定位
    例句: Good positioning differentiates a brand from competitors.
    近义词: placement, ranking
  30. marketing strategy /'mɑ:kɪtɪŋ 'strætədʒi/ (noun) — 营销策略
    例句: Our marketing strategy focuses on online channels.
    近义词: marketing plan, business strategy

…以及另外 23 个单词。

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