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Marketing e pubblicità – Vocabolario di inglese

53 parole · Vocabolario di inglese · Creato da Openquiz Team

53 parole di inglese con significato: brand, campaign, consumer behavior, target market, advertisement… Studiale con flashcard, quiz e pratica orale con…

Fa parte del percorso: Inglese per il business

Elenco delle parole

  1. brand /brænd/ (noun) — marchio
    Esempio: Apple is a well-known global brand.
    Sinonimi: label, trademark, name
  2. campaign /kæm'peɪn/ (noun) — campagna
    Esempio: The marketing team launched a new campaign last week.
    Sinonimi: drive, operation, initiative
  3. consumer behavior /kən'sju:mər bɪ'heɪvjər/ (noun) — comportamento del consumatore
    Esempio: Understanding consumer behavior helps companies sell more effectively.
  4. target market /'tɑ:ɡɪt 'mɑ:kɪt/ (noun) — mercato di riferimento
    Esempio: Our target market is young professionals aged 25 to 35.
    Sinonimi: target audience, niche market
  5. advertisement /,ædvər'taɪzmənt/ (noun) — pubblicità
    Esempio: The new advertisement attracted millions of viewers.
    Sinonimi: ad, commercial, promotion
  6. promotion /prə'məʊʃən/ (noun) — promozione
    Esempio: We are running a promotion for our new service.
    Sinonimi: marketing, advertising, publicity
  7. audience /'ɔ:diəns/ (noun) — pubblico
    Esempio: The campaign targets an international audience.
    Sinonimi: viewers, spectators, listeners
  8. branding /'brændɪŋ/ (noun) — branding
    Esempio: Branding helps a company stand out in the market.
    Sinonimi: marketing identity, trademarking
  9. digital marketing /'dɪdʒɪtl 'mɑ:kɪtɪŋ/ (noun) — marketing digitale
    Esempio: Digital marketing is essential for modern businesses.
    Sinonimi: online marketing, internet marketing
  10. social media /'səʊʃəl 'mi:diə/ (noun) — social media
    Esempio: Social media is a key tool in marketing.
    Sinonimi: online network, social platform
  11. influencer /'ɪnfluənsər/ (noun) — influencer
    Esempio: Influencers can help promote a brand effectively.
    Sinonimi: trendsetter, promoter, tastemaker
  12. content marketing /'kɒntent 'mɑ:kɪtɪŋ/ (noun) — content marketing
    Esempio: Content marketing focuses on creating valuable content.
    Sinonimi: content promotion, inbound marketing
  13. market research /'mɑ:kɪt rɪ'sɜ:tʃ/ (noun) — ricerca di mercato
    Esempio: Market research helps identify customer needs.
    Sinonimi: market analysis, consumer study
  14. customer loyalty /'kʌstəmər 'lɔɪəlti/ (noun) — fidelizzazione dei clienti
    Esempio: Discount programs can increase customer loyalty.
    Sinonimi: brand loyalty, client retention
  15. public relations /'pʌblɪk rɪ'leɪʃənz/ (noun) — pubbliche relazioni
    Esempio: Public relations helps maintain a positive brand image.
    Sinonimi: PR, communications, media relations
  16. press release /pres rɪ'li:s/ (noun) — comunicato stampa
    Esempio: The company issued a press release about the new product.
    Sinonimi: news release, media statement
  17. brand awareness /brænd ə'weənəs/ (noun) — notorietà del marchio
    Esempio: We aim to increase brand awareness among teenagers.
    Sinonimi: brand recognition, brand visibility
  18. SEO /,es.i:'oʊ/ (noun) — SEO
    Esempio: SEO improves a website's visibility on Google.
    Sinonimi: search engine optimization
  19. conversion rate /kən'vɜ:ʃən reɪt/ (noun) — tasso di conversione
    Esempio: We monitor the conversion rate to assess campaign success.
    Sinonimi: success rate, performance ratio
  20. call to action /kɔ:l tu: 'ækʃən/ (noun) — call to action
    Esempio: Every ad should include a clear call to action.
    Sinonimi: CTA, prompt, invitation
  21. slogan /'sləʊɡən/ (noun) — slogan
    Esempio: Their slogan is easy to remember and catchy.
    Sinonimi: motto, tagline, catchphrase
  22. market share /'mɑ:kɪt ʃeər/ (noun) — quota di mercato
    Esempio: The company increased its market share by 10%.
    Sinonimi: portion of market, industry share
  23. customer satisfaction /'kʌstəmər ,sætɪs'fækʃən/ (noun) — soddisfazione del cliente
    Esempio: Customer satisfaction is key to long-term success.
    Sinonimi: client happiness, consumer approval
  24. B2B /,bi: tu: 'bi:/ (noun) — B2B
    Esempio: Our company specializes in B2B marketing.
    Sinonimi: business to business
  25. B2C /,bi: tu: 'si:/ (noun) — B2C
    Esempio: B2C marketing focuses on emotional connections.
    Sinonimi: business to customer
  26. market segmentation /'mɑ:kɪt ,seɡmen'teɪʃən/ (noun) — segmentazione del mercato
    Esempio: Market segmentation helps identify specific customer needs.
    Sinonimi: market division, audience split
  27. demographics /,demə'ɡræfɪks/ (noun) — dati demografici
    Esempio: Demographics help marketers define their audience.
    Sinonimi: population data, social statistics
  28. sponsorship /'spɒnsəʃɪp/ (noun) — sponsorizzazione
    Esempio: The event attracted major sponsorship from corporations.
    Sinonimi: funding, patronage
  29. positioning /pə'zɪʃənɪŋ/ (noun) — posizionamento (di marca)
    Esempio: Good positioning differentiates a brand from competitors.
    Sinonimi: placement, ranking
  30. marketing strategy /'mɑ:kɪtɪŋ 'strætədʒi/ (noun) — strategia di marketing
    Esempio: Our marketing strategy focuses on online channels.
    Sinonimi: marketing plan, business strategy

…e altre 23 parole in questo set.

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