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Marketing et publicité – Vocabulaire anglais

53 mots · Vocabulaire anglais · Créé par Openquiz Team

53 mots de vocabulaire anglais avec leur sens : brand, campaign, consumer behavior, target market, advertisement… Révisez-les avec des cartes mémoire, des…

Fait partie du parcours: L'anglais des affaires

Liste de mots

  1. brand /brænd/ (noun) — marque
    Exemple: Apple is a well-known global brand.
    Synonymes: label, trademark, name
  2. campaign /kæm'peɪn/ (noun) — campagne
    Exemple: The marketing team launched a new campaign last week.
    Synonymes: drive, operation, initiative
  3. consumer behavior /kən'sju:mər bɪ'heɪvjər/ (noun) — comportement du consommateur
    Exemple: Understanding consumer behavior helps companies sell more effectively.
  4. target market /'tɑ:ɡɪt 'mɑ:kɪt/ (noun) — marché cible
    Exemple: Our target market is young professionals aged 25 to 35.
    Synonymes: target audience, niche market
  5. advertisement /,ædvər'taɪzmənt/ (noun) — publicité
    Exemple: The new advertisement attracted millions of viewers.
    Synonymes: ad, commercial, promotion
  6. promotion /prə'məʊʃən/ (noun) — promotion
    Exemple: We are running a promotion for our new service.
    Synonymes: marketing, advertising, publicity
  7. audience /'ɔ:diəns/ (noun) — public
    Exemple: The campaign targets an international audience.
    Synonymes: viewers, spectators, listeners
  8. branding /'brændɪŋ/ (noun) — image de marque
    Exemple: Branding helps a company stand out in the market.
    Synonymes: marketing identity, trademarking
  9. digital marketing /'dɪdʒɪtl 'mɑ:kɪtɪŋ/ (noun) — marketing numérique
    Exemple: Digital marketing is essential for modern businesses.
    Synonymes: online marketing, internet marketing
  10. social media /'səʊʃəl 'mi:diə/ (noun) — réseaux sociaux
    Exemple: Social media is a key tool in marketing.
    Synonymes: online network, social platform
  11. influencer /'ɪnfluənsər/ (noun) — influenceur
    Exemple: Influencers can help promote a brand effectively.
    Synonymes: trendsetter, promoter, tastemaker
  12. content marketing /'kɒntent 'mɑ:kɪtɪŋ/ (noun) — marketing de contenu
    Exemple: Content marketing focuses on creating valuable content.
    Synonymes: content promotion, inbound marketing
  13. market research /'mɑ:kɪt rɪ'sɜ:tʃ/ (noun) — étude de marché
    Exemple: Market research helps identify customer needs.
    Synonymes: market analysis, consumer study
  14. customer loyalty /'kʌstəmər 'lɔɪəlti/ (noun) — fidélité client
    Exemple: Discount programs can increase customer loyalty.
    Synonymes: brand loyalty, client retention
  15. public relations /'pʌblɪk rɪ'leɪʃənz/ (noun) — relations publiques
    Exemple: Public relations helps maintain a positive brand image.
    Synonymes: PR, communications, media relations
  16. press release /pres rɪ'li:s/ (noun) — communiqué de presse
    Exemple: The company issued a press release about the new product.
    Synonymes: news release, media statement
  17. brand awareness /brænd ə'weənəs/ (noun) — notoriété de la marque
    Exemple: We aim to increase brand awareness among teenagers.
    Synonymes: brand recognition, brand visibility
  18. SEO /,es.i:'oʊ/ (noun) — référencement naturel
    Exemple: SEO improves a website's visibility on Google.
    Synonymes: search engine optimization
  19. conversion rate /kən'vɜ:ʃən reɪt/ (noun) — taux de conversion
    Exemple: We monitor the conversion rate to assess campaign success.
    Synonymes: success rate, performance ratio
  20. call to action /kɔ:l tu: 'ækʃən/ (noun) — appel à l'action
    Exemple: Every ad should include a clear call to action.
    Synonymes: CTA, prompt, invitation
  21. slogan /'sləʊɡən/ (noun) — slogan
    Exemple: Their slogan is easy to remember and catchy.
    Synonymes: motto, tagline, catchphrase
  22. market share /'mɑ:kɪt ʃeər/ (noun) — part de marché
    Exemple: The company increased its market share by 10%.
    Synonymes: portion of market, industry share
  23. customer satisfaction /'kʌstəmər ,sætɪs'fækʃən/ (noun) — satisfaction client
    Exemple: Customer satisfaction is key to long-term success.
    Synonymes: client happiness, consumer approval
  24. B2B /,bi: tu: 'bi:/ (noun) — entreprise à entreprise
    Exemple: Our company specializes in B2B marketing.
    Synonymes: business to business
  25. B2C /,bi: tu: 'si:/ (noun) — entreprise à consommateur
    Exemple: B2C marketing focuses on emotional connections.
    Synonymes: business to customer
  26. market segmentation /'mɑ:kɪt ,seɡmen'teɪʃən/ (noun) — segmentation de marché
    Exemple: Market segmentation helps identify specific customer needs.
    Synonymes: market division, audience split
  27. demographics /,demə'ɡræfɪks/ (noun) — démographie
    Exemple: Demographics help marketers define their audience.
    Synonymes: population data, social statistics
  28. sponsorship /'spɒnsəʃɪp/ (noun) — parrainage
    Exemple: The event attracted major sponsorship from corporations.
    Synonymes: funding, patronage
  29. positioning /pə'zɪʃənɪŋ/ (noun) — positionnement
    Exemple: Good positioning differentiates a brand from competitors.
    Synonymes: placement, ranking
  30. marketing strategy /'mɑ:kɪtɪŋ 'strætədʒi/ (noun) — stratégie marketing
    Exemple: Our marketing strategy focuses on online channels.
    Synonymes: marketing plan, business strategy

…et 23 autres mots dans cette liste.

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