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Marketing und Werbung – Wortschatz Englisch

53 Wörter · Wortschatz Englisch · Erstellt von Openquiz Team

53 Wörter auf Englisch mit Bedeutung: brand, campaign, consumer behavior, target market, advertisement… Lerne sie mit Karteikarten, Quiz und…

Teil des Lernpfads: Englisch für Wirtschaft

Wortliste

  1. brand /brænd/ (noun) — Marke
    Beispiel: Apple is a well-known global brand.
    Synonyme: label, trademark, name
  2. campaign /kæm'peɪn/ (noun) — Kampagne
    Beispiel: The marketing team launched a new campaign last week.
    Synonyme: drive, operation, initiative
  3. consumer behavior /kən'sju:mər bɪ'heɪvjər/ (noun) — Konsumverhalten
    Beispiel: Understanding consumer behavior helps companies sell more effectively.
  4. target market /'tɑ:ɡɪt 'mɑ:kɪt/ (noun) — Zielmarkt
    Beispiel: Our target market is young professionals aged 25 to 35.
    Synonyme: target audience, niche market
  5. advertisement /,ædvər'taɪzmənt/ (noun) — Anzeige; Werbung
    Beispiel: The new advertisement attracted millions of viewers.
    Synonyme: ad, commercial, promotion
  6. promotion /prə'məʊʃən/ (noun) — Werbeaktion; Promotion
    Beispiel: We are running a promotion for our new service.
    Synonyme: marketing, advertising, publicity
  7. audience /'ɔ:diəns/ (noun) — Zielgruppe; Publikum
    Beispiel: The campaign targets an international audience.
    Synonyme: viewers, spectators, listeners
  8. branding /'brændɪŋ/ (noun) — Markenbildung; Branding
    Beispiel: Branding helps a company stand out in the market.
    Synonyme: marketing identity, trademarking
  9. digital marketing /'dɪdʒɪtl 'mɑ:kɪtɪŋ/ (noun) — digitales Marketing; Online-Marketing
    Beispiel: Digital marketing is essential for modern businesses.
    Synonyme: online marketing, internet marketing
  10. social media /'səʊʃəl 'mi:diə/ (noun) — soziale Medien
    Beispiel: Social media is a key tool in marketing.
    Synonyme: online network, social platform
  11. influencer /'ɪnfluənsər/ (noun) — Influencer; Meinungsführer
    Beispiel: Influencers can help promote a brand effectively.
    Synonyme: trendsetter, promoter, tastemaker
  12. content marketing /'kɒntent 'mɑ:kɪtɪŋ/ (noun) — Content-Marketing; Inhaltsmarketing
    Beispiel: Content marketing focuses on creating valuable content.
    Synonyme: content promotion, inbound marketing
  13. market research /'mɑ:kɪt rɪ'sɜ:tʃ/ (noun) — Marktforschung
    Beispiel: Market research helps identify customer needs.
    Synonyme: market analysis, consumer study
  14. customer loyalty /'kʌstəmər 'lɔɪəlti/ (noun) — Kundentreue; Kundenbindung
    Beispiel: Discount programs can increase customer loyalty.
    Synonyme: brand loyalty, client retention
  15. public relations /'pʌblɪk rɪ'leɪʃənz/ (noun) — Öffentlichkeitsarbeit; Public Relations
    Beispiel: Public relations helps maintain a positive brand image.
    Synonyme: PR, communications, media relations
  16. press release /pres rɪ'li:s/ (noun) — Pressemitteilung
    Beispiel: The company issued a press release about the new product.
    Synonyme: news release, media statement
  17. brand awareness /brænd ə'weənəs/ (noun) — Markenbekanntheit
    Beispiel: We aim to increase brand awareness among teenagers.
    Synonyme: brand recognition, brand visibility
  18. SEO /,es.i:'oʊ/ (noun) — Suchmaschinenoptimierung
    Beispiel: SEO improves a website's visibility on Google.
    Synonyme: search engine optimization
  19. conversion rate /kən'vɜ:ʃən reɪt/ (noun) — Konversionsrate
    Beispiel: We monitor the conversion rate to assess campaign success.
    Synonyme: success rate, performance ratio
  20. call to action /kɔ:l tu: 'ækʃən/ (noun) — Handlungsaufforderung
    Beispiel: Every ad should include a clear call to action.
    Synonyme: CTA, prompt, invitation
  21. slogan /'sləʊɡən/ (noun) — Slogan
    Beispiel: Their slogan is easy to remember and catchy.
    Synonyme: motto, tagline, catchphrase
  22. market share /'mɑ:kɪt ʃeər/ (noun) — Marktanteil
    Beispiel: The company increased its market share by 10%.
    Synonyme: portion of market, industry share
  23. customer satisfaction /'kʌstəmər ,sætɪs'fækʃən/ (noun) — Kundenzufriedenheit
    Beispiel: Customer satisfaction is key to long-term success.
    Synonyme: client happiness, consumer approval
  24. B2B /,bi: tu: 'bi:/ (noun) — B2B; das Geschäft zwischen Unternehmen
    Beispiel: Our company specializes in B2B marketing.
    Synonyme: business to business
  25. B2C /,bi: tu: 'si:/ (noun) — B2C
    Beispiel: B2C marketing focuses on emotional connections.
    Synonyme: business to customer
  26. market segmentation /'mɑ:kɪt ,seɡmen'teɪʃən/ (noun) — Marktsegmentierung
    Beispiel: Market segmentation helps identify specific customer needs.
    Synonyme: market division, audience split
  27. demographics /,demə'ɡræfɪks/ (noun) — Demografie
    Beispiel: Demographics help marketers define their audience.
    Synonyme: population data, social statistics
  28. sponsorship /'spɒnsəʃɪp/ (noun) — Sponsoring
    Beispiel: The event attracted major sponsorship from corporations.
    Synonyme: funding, patronage
  29. positioning /pə'zɪʃənɪŋ/ (noun) — Positionierung
    Beispiel: Good positioning differentiates a brand from competitors.
    Synonyme: placement, ranking
  30. marketing strategy /'mɑ:kɪtɪŋ 'strætədʒi/ (noun) — Marketingstrategie
    Beispiel: Our marketing strategy focuses on online channels.
    Synonyme: marketing plan, business strategy

…und 23 weitere Wörter in diesem Set.

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